Holy Cross College Athletics Announces New Brand Partnership with Influxer

Notre Dame, Ind. — Holy Cross College Athletics is excited to announce a new brand partnership with Influxer, a rapidly growing leader in NIL support, digital branding tools, and athlete-driven merchandise solutions. This collaboration strengthens the Saints' commitment to enhancing student-athlete development, visibility, and personal brand growth both on and off the field.

Founded in Dallas, Texas, in 2022, Influxer was created with the mission of connecting student-athletes to the resources they need to thrive in the evolving NIL landscape. Today, the company partners with more than 500 universities nationwide, offering student-athletes personalized online stores featuring officially licensed merchandise from their respective institutions.

 

Through the partnership, every Holy Cross College student-athlete will have the opportunity to create their own Influxer-powered personal storefront, allowing them to sell customized apparel, engage with fans, and build their individual brand. This is supported by Influxer's mobile sign-up system, branded templates, and communication tools that will be made available across athletic facilities and team platforms.

Beyond merchandise and branding tools, Influxer provides free one-on-one education and coaching, covering social media marketing, reading contracts, tax basics, and other critical NIL-related skills. This hands-on support ensures that student-athletes are not only equipped with branding resources but also the knowledge to responsibly and effectively navigate the NIL era.

 

"Influxer is thrilled to partner with the Saints and help create an NIL opportunity that truly benefits everyone involved. Bob Pastoor, Tyler Braidic, and the administration have been intentional every step of the way, not just focusing on the final product but also valuing the real experience this gives their student-athletes. It's clear they care about development on and off the field, and we're excited to support that vision," said Keith Miller, Vice President at Influxer.

 

The partnership will also include university-specific social media content announcing the collaboration, which will be shared across official Saints platforms. Influxer's tools will support consistent branding, in-game and digital visuals, and enhanced storytelling for Holy Cross College student-athletes and teams.

 

Holy Cross College Athletics looks forward to rolling out new digital assets, student-athlete storefronts, and educational resources in the coming months as the partnership with Influxer officially launches.